Customer: Technology center TechVilla Oy
Opening intro
Krista’s background in institutions of learning gave us assurance that she can complete the project while taking into note the behaviour of different kinds of participants in different kinds of interactive situations. I value her commitment and activity in unforeseen and surprising situations. The target companies involved in the project felt that Krista’s service was very applicable at the beginning of the development process, where the marketing research and innovation productization are not yet ready, which is an excellent case. We got …

Customer: Cariitti Oy
Opening intro
Peter Ruokonen, the CEO of Cariitti talks on why and how they built a customer and market understanding game together with Vision Factory to develop their pilot program service. According to him, co-creation through gamification is especially applicable to marketing reports, and situations where we are working with something completely new. The purpose of the game was for us to learn; to collect customer understanding and information of the market to support our launch. Our learned results were…

Customer: Business Tampere
Opening intro
Vision Factory considers each case unique, searching solutions together for that specific case. We appreciate the interaction, co-creation, and readiness to accept challenges and that the process does not progress by predetermined template, where the easiest and most convenient solution is the chosen one, passing where the bar is set low. I think the Vision Factory model is good especially when one wants to clarify a complex phenomenon or problem.