Co-creation requires business executives to let go of their expert mindsets and think of customers as resources

If you plan on throwing the post-it notes away right after a workshop, don’t even bother organizing one, says Vision Factory’s founder, consultant Krista Keränen. The worst mistake a company can make is to consider itself customer-oriented, if it never listens to its customers’ opinions.

If you plan on throwing the post-it notes away right after a workshop, don’t even bother organizing one, says Vision Factory’s founder, consultant Krista Keränen. The worst mistake a company can make is to consider itself customer-oriented, if it never listens to its customers’ opinions.